Tinie Tempah is best known by millions for his rise to fame through his music. The youngster has quickly become one of the most popular rap artists in the UK and critics expect his popularity to grow further.

Many people may therefore be shocked to hear that Tempah has now diversified away from music and has launched his own clothing range. Following in the footsteps of many other rap artists, Tempah is hoping to make a name for himself in the fashion industry; it remains to be seen what the fashion critics will think of this.

Tempah does know a thing or two about fashion and this was proven when he was crowned the best dressed male for 2012 by GQ magazine.

The fashion range named Disturbing London has an expected streetwear feel to it. The range will be launched across all four of the Selfridges stores; prices range from £25 to £250.

The rapper states that music and fashion have always gone together and therefore it makes sense to design the clothing range.

It is highly expected that this range will be very popular with his music fans and also with urban fashion lovers.

Popular fashion chain River Island is showing its caring side and is using fashion to help a cancer fund. The brand has designed two t-shirts that will go on sale shortly as part of the Fashion Targets Breast Cancer campaign.

This will be the fifteenth year that the fashion retailer has joined forces with the charity in order to raise awareness and money.

For 2012 the designers have got the summer festival season in mind and they have designed a t-shirt that will be appealing to those attending the festivals.

The t-shirts are made of 100% cotton and are available in all sizes from 6 to 18. These will make a major difference to any fashionable wardrobe!

Sales start from the 30^th April with the garments priced at £15 each; with 30% of profits going towards the charity.

Fashion brand Jaeger has been sold as part of a major rescue deal, it had been worried that without the sale the brand may collapse. The business has been sold by Harold Tillman who is well known in the fashion industry as he is the chairman of the British Fashion Council.

The buyer of the business is a debt expert company named Better Capital owned by Jon Moulton; it is believed the business was purchased for just under £20 million.

The seller of the bran Jaeger is also looking to offload one of his other failing assets, the Aquascutum clothing brand.

Jaeger remains a major name on the British high streets and it is expected that it will remain a major figure in the high fashion arena.

Many questions have been raised about the strategy of the business and its focus on different fashion lines.

Topshop has plans to diversify its clothing range further by delving into the wedding arena. Whilst information is still spilling out it is believed that the brand will team up with numerous designers in order to produce bridal wear.

It is believed that Topshop will team up with Richard Nicoll to produce an extensive range of bridal dresses. It has yet to be established how this will be accepted by the markets.

British designer Richard Nicoll is best known for his sporty, functional pieces which are highly popular. Although whilst working with Topshop it is believed that he will produce soft and romantic pieces.

It is expected that the designer will produce wedding dresses at affordable prices for Topshop, although whether the designs will be popular remains a mystery.

This is a shock diversification in the opinon of many critics, although Topshop continues to challenge the norms.

Fashion events have for decades focused on the womenswear sector, but this summer that will change. British menswear fashion will get its own platform to show off and this is being supported internationally. Fashion critics and designers are quickly realising that the male audience is hugely important and growing in importance.

In June London Collections:Men will launch and this is being supported by some of the biggest fashion designers in the business. This event will provide support for up and coming designers, as well as celebrating the historic British tailoring brand and the respected British high street stores.

Expected at the event are designs from Tom Ford, Richard James, Topman Design, Christopher Shannon, Christopher Kane, James Long, Margaret Howell and Oliver Spencer.

Ahead of the first fashion event launching there has been a launch video released by the British fashion council; just showing how important this event will become on the fashion calendar.

Rumour has it that Prince Charles will be holding a party to celebrate the launch of this event and fashion designers from across the world will be attendance.

This is a majorly positive step in the right direction for the British fashion

Fashion brand Aquascutum has entered administration and requires large investment to prevent the closure of the brand. The 160 year old British fashion retailer has collapsed and there are now 20 jobs at risk.

The fashion brand has created clothes for some of the most famous and important people in British history; including Winston Churchill and the Queen Mother.

The brand was bought by the owner of Jaeger, Harold Tillman, in 2009 at a time when it was also struggling and despite investment trading is still difficult.

Administrators are apparently confident that they will be able to secure a buyer for the whole Aquascutum business.

The brand operates from three main high street stores which are located in Westfield White City, Canary Wharf and Windsor. The brand has 16 further concessions at well known stores, including Harrods.

As well as the mainstream stores the fashion brand also has seven outlet stores. Aquascutum clothing is also stocked by House of Fraser, Selfridges, John Lewis, Austin Reed and Hoopers.

The fashion brand will continue to trade despite entering administration and it is hoped that a buyer can be secured in the near future.

This news comes a Burberry has posted record profits and the brand continues to grow all over the world.

Discount fashion chains around the UK are financially struggling and many run the risk of going out of business. Whilst previously these firms were the ones that were booming during the recession it has been revealed that many of them are struggling in reality.

The US giant Forever 21 has stated that it is currently evaluating its options over its Birmingham store. The store which is a major hit with shoppers may be forced to hand over some of the square footage to other ventures in order to make ends meet.

In the 12 months to February 2011 the store made a loss of £1.99 million and therefore drastic action is required.

Whilst many discount fashion stores are feeling the pain there are still some which continue to trade exceptionally well. Primark and Hennes & Mauritz are the most notable success stories.

Many lessons can be learnt by fashion retailers by considering the case study of H&M. This retailer has been able to survive through teaming up with high end designers and offering discounted high fashion clothing.
Spanish fashion retailer Zara also continues to trade well through offering high fashion clothes straight from the catwalk at excellent prices and within two weeks of them being seen.

Peacocks and Newlook are two retail fashion chains which have had great problems so far with some stores closing.